Expertise
Content Strategy
My work spans the content strategy continuum, from SEO-informed editorial strategy, content marketing, content process and operations. I’ve led structured discovery, in-depth audits, content workshops and user research. I’ve designed content offerings for multiple agencies, led content strategy teams, and directed solution development and scoping. I stay abreast of white-hat SEO techniques, content trends, and I follow standard AP guidelines.
Editorial
Writing is my second love, a close runner up to reading. My mother is a writer, and I began reading at four years old. As I grew older, I worked as her stand-in proofreader— and I excitedly accepted the opportunity to correct the matriarch. I kept a close eye on her tone, story-telling elements, and punctuation. As she humored me, I gained skills that would help me in my professional career. In the last eight years, I’ve written ad copy, site copy, white papers, one-pagers, success stories, video scripts, blogs, and press releases that have lead to sales.
Storytelling
An engaging and cohesive underlying story is equally crucial for business marketing as it is for movies and novels. Leveraging elements from creative writing, e.g., the hero's journey (customer journey map) showing instead of telling (case studies), audience segmentation (genre and language) helps to draw the red line through all marketing assets - from introductory blog posts to bottom-of-funnel assets. Your readers are the protagonist on a hero's journey, and your product will help them return to their world as a champion.
Technical Aptitude
Understanding the technical complexities of a software sets technical content marketers apart from content marketers that write about tech. Writing engaging and relevant content for the tech-industry to achieve sales goals requires a desire to learning and mastering dense technical topics.
Cross-functional Collaboration
Over the years I have learned the power of cross-functional autonomous remote teams. Collaborating with subject matter experts of various departments, bringing a wide set of skills, leveraging centralized communication, cloud management tools, and agile methodology not only improves productivity, and brings about transformational changes to the organization.
Remote Collaboration
I’ve worked remotely since 2012, long before Covid-19 banished the world to home office. Working remotely is my preference, as it allows you the opportunity to work with the best people from all over the world. Additionally, working remotely sharpens certain skills; time management, productivity, process-oriented thinking, compartmentalization, organization, project management, problem-solving, lifelong learning, and conscientiousness.